I recently vacationed in Maui, Hawaii with my wife Eileen and flew US Airways. As I sat there watching the flight attendants do what they do, I wondered what incentives they had to go above-and-beyond to be friendly, attentive and accommodating. Here’s an idea that you can use right now in your business.

Help me help you

Like all airlines, US Airways knows where I was sitting. They also have my email address. So, why not send me a quick follow-up email a day or two after my flight with a short survey asking how the experience was?

This would accomplish at least two important things. It would…

• Provide the airline with valuable feedback to identify areas for improvement
• Provide an incentive for the flight attendants to offer exceptional service (perhaps the airline could even offer awards to flight attendants with the best scores)

No excuses

There are plenty of web tools and tech to accomplish this simple task. For example, one service we like for surveying is called Survey Monkey. They even have a free account, so there’s no excuse not to take a look.

The bottom line

Think about ways you can reach out to clients or customers to improve your business. With today’s tools, it’s probably a lot easier than you think.

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