Apple, Inc. just announced its best quarter ever. For Q1 2012, they booked $13.06 billion profit on $46.33 billion in revenue. That’s over 50% more than its previous record in Q3 2011! As I type this, their stock is at an all-time high. They are bigger than Exxon and have over $97.6 billion in the bank. Not bad for a company that was almost bankrupt 15 years ago. How did they do it? I think the answer is really simple – and one that each of us can use to improve our own businesses RIGHT NOW.

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Technology is great. It helps us do more with less. It creates efficiency. It allows us to communicate with people all around the world. And, more and more, it’s allowing us to work no matter where we are; whether a fancy office or local Starbucks.

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True story. Some of my neighbors still have their Christmas lights up. It’s now March. Why haven’t they been taken down yet?

You’re probably wondering how this article relates to technology, aren’t you? I’ll tell you.

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I had been going to the same girl to get my hair cut for 5 years. She moved between salons and locations, and, always a loyal customer, I followed her. However, her most recent location was a bit rough-around-the-edges and the quality of her cuts was declining. So, it was time for a change. What I ended up getting was a better experience, better customer service (using tech!), and, of course, a better cut. Let’s take a look at how they’re using email to create loyal customers and increase business.

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I recently vacationed in Maui, Hawaii with my wife Eileen and flew US Airways. As I sat there watching the flight attendants do what they do, I wondered what incentives they had to go above-and-beyond to be friendly, attentive and accommodating. Here’s an idea that you can use right now in your business.

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