Lehigh University Q&A Session

Recently, I talked with small business owners about websites, technology, Twitter, Facebook and more.

Key highlights included…

• Gotta have a website!
• Be professional and use an email address @your-domain-name.com
• Forge3 uses GoDaddy private registrations for domain name purchases
• Twitter is a great tool to see what’s happening in your industry, and to stay in touch with the customer
• If you’re unsure about exposing your personal Facebook account to the world, create a fan page
• Twitter is all about listening, and then promoting yourself – in that order
• Transparency is good – and is becoming expected
• Go with your gut
• FarmVille is annoying, and Facebook is responding
• If you’re on a budget, at least have a single-page website
• Press releases are old school – Facebook, blogs and Twitter are now
• The Internet makes referrals easier and more effective
• Tell people YOUR story
• Go where your audience is

Have a question or comment? Let me know what you think.

A special thanks to Jeff Berdahl from Berdahl & Company, P.C. and Lehigh’s Small Business Development Center for hosting the event.

Stay tuned for videos of future events.

About the author

Jeff Teschke is an entrepreneur - always looking for "a better way." His experience ranges from helping small start-ups create their first website, to developing the world's first mobile scavenger hunt game campaign for Microsoft and Sprite. When not helping others forge ahead, he enjoys creating new solutions, flying airplanes and jammin' on the piano.

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